ASICS – MARATHON EXPERIENCE

For the 2011 New York City Marathon, we transformed the Columbus Circle Subway Station into the ASICS Marathon Experience. Over 2 football fields length of display space were used to form an exhibit that enabled fans to experience the excitement and allure of the world's largest annual race. This included a 20 yard digital display that enabled you to physically race elite marathoner Ryan Hall at his marathon pace. A truly humbling task.


A video featuring the "Run with Ryan" installation received over 500,000 YouTube views in less than a week. After leading Creativity Online's top 20 chart in November, 2011 it made their "Pick of the Day" and "Top 5 of the Week" video column.


Awards: Silver Lion, One Show Bronze Pencil, Best of Show at Digital OOH Media Awards


Press: Creativity Online, Fast Company Design, Adfreak, The Inspiration Room

Video: Run WIth Ryan

Run WIth Ryan

One Mile Line

What It Takes Sculpture - The image of a runner was made up entirely of objects used by runners during the marathon.

What It Takes Sculpture - Facts stating the calculated total number of different objects used in the marathon.

What It Takes Sculpture

Shoelace Flight Path - Caption Reads: "... ASICS welcomes over 45,000 runners from 170 different countries."

ASICS Tiger Stripe Logo - Caption Reads: "Runners will go through a combined

176,324 pairs of shoes training for the marathon. That’s almost 4,000,000 miles of shoelaces." 

Marathoner's Mural - Included the names of all the registered runners of the race.

Video: Marathoner Mural

Course Map

Using Format