Hello. My name is Schuyler (pronounced Skyler). I've been at this advertising thing for 20 years. I have tons of experience working on everything from cars to sports to tourism. Yet, no matter how much experience a person accumulates, I believe each new project demands a fresh, new perspective. This could mean looking for inventive ways to tell an old brand story, exploring emerging technologies to better connect with audiences, or rethinking how to leverage traditional forms of media. Whatever it is, it's not about attacking a problem the same way every time. It's about finding unique solutions that help brands break through the ever-growing sea of sameness out there. Because as Einstein said, "Insanity is doing the same thing over and over again and expecting different results."
EXPERIENCE
Brands:
Vegas Tourism, Caesars Entertainment, San Manuel Casino, Lexus, Nissan/Infiniti, General Motors, Monster Beverages, ASICS, Adidas Golf, Callaway Golf, Cobra Golf, Honma Golf, LA Dodgers, CHOC Children's, Boston Scientific, Qualcomm, UC San Diego, DirecTV, Newcastle Brown Ale, Domaine Chandon, Energizer Batteries, XM Satellite Radio, Father Joe's Villages
Agencies:
TBWA/Chiat Day, Vitro, TeamOne, Deutsch, Dentsu, Dailey & Associates, Colby & Partners, R&R Partners, The IDEA Brand
Education:
I attended Arizona State University, and majored in Political Science because at the time I thought I wanted to be a lawyer. After a brief stint working for a lawyer, I quickly shifted my focus to advertising. This new career path led me to the Creative Circus in Atlanta, Georgia, where I graduated from the copywriting program in 2000.
