CAESARS PALACE

In 2017, the resort completed a multi-million-dollar renovation – featuring new stylishly designed guest rooms and suites, and premiering Gordon Ramsay’s latest culinary venture, Hell’s Kitchen. The challenge was to maximize this major overhaul by developing an updated image for the timeless casino. We launched a new brand campaign with a fully integrated, sharable narrative video driving to sweepstakes and room packages, all showcasing how every guest who visits the reimagined resort is treated “Like a Caesar.” The centerpiece of the campaign was a quirky, toga-wearing character who bore a striking resemblance to Caesar himself. Any similarities, however, to the deceased Roman Emperor and Statesman were purely coincidental.

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