ADIDAS GOLF
Golf stood out like a sore thumb in the Adidas line-up. With its “khaki-pants” fashion and country club ethos it was perceived as an elitist, and stuffy game from a bygone era that lacked the accessibility and infectious energy of sports like basketball and football. Golf needed to remake its brand without forsaking its authentic self. We brought together Adidas Golf’s formidable line up of top players to document a unique “Day in the Life” story about the game. Capturing this unique moment in time with a mash-up video highlighting golf’s fun, imaginative, expressive side. Then we invited all other athletes to bring their boundless creativity and “Join Us on the Greatest Canvas in Sports.”
