To show how the vibration-absorbing features of the ES create one of the smoothest vehicles anywhere, we wanted to put the ES in the most fragile and unstable environment imaginable. So going a few steps beyond the proverbial house of cards, we enlisted the help of world-record cardstacker, Bryan Berg, to build an entire card city around and on top of the car.
A microsite was created to take people behind the scenes of the Lexus ES TV spot to see exactly how Bryan Berg constructed his larger-than-life house of cards.
