Before Lexus designed any aspect of the new RX, they considered every aspect of how the driver functions, behaves and interacts with the world around them. The result is a truly driver-inspired vehicle.
TV
Video: Mine Magazine
Instead of running ads in an existing magazine for the Lexus RX launch, we created an entirely new magazine. “Mine” was a multi-platform publication that lets readers customize the content. Even the ads, exclusive to Lexus, were customized to reflect each individual reader’s life and tastes.